Seligman C. et. al.
Bibliographic info:
Energy and Buildings April 1978, 1, (3), 325-337

Outlines some research by social psychologists to induce people to reduce residential energy consumption. Results indicate that summer electricity consumption could be predicted from energy-related attitudes. Personal comfort and health concerns were the best predictors of consumption. Treats experimental examination in 3 separate studies of psychologically derived techniques to reduce summer electricity consumption. Gives results and conclusions.