People's involvement is the key.

Surely, nobody has anything against the idea of a sustainable society. But how is it to be achieved? And what can we ourselves do when everybody else insists on taking their car to work? This is how people usually argue. People do not see any direct relationship between their own way of life and the way nature reacts. This has been tackled in Seattle on the western seaboard of the US. This is where the concept of sustainability factors was first tested within the built environment.